Does my company really need a blog for social media marketing? Find out where your customers are, and follow them there.Ħ. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. Which social media platforms should my business have a presence on? The ROI you end up with is the direct result of how focused your social media marketing strategy is.ĥ. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. It’s important to remember, however, that ROI doesn’t have to mean revenue. The key is to get the maximum ROI out of the time or money you put into it. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. One thing is for certain – social media marketing is never free. How much does social media marketing cost? What’s the ROI? Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.Ĥ. Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. How should companies measure their social media marketing success?
Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.ģ. Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. What are the benefits of social media marketing for my company? In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.Ģ. Most definitely! It’s been proven again and again by business after business. Can social media marketing really help my business? So without further ado, here are the 60 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you!ġ. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one.